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Vegetarianism > Veganism
Kind Choices is dedicated to spreading a culture of kindness for all animals by offering the public accurate information about issues concerning animals, as well as resources and support for animal-friendly living. We believe that all sentient beings deserve to be free of human exploitation and unnecessary suffering.
Our campaign priorities are to expose and address the abuse of animals for food, in circuses, and for fashion as well as the overpopulation of "pets". We strive to develop campaigns that are innovative, appealing, attention-getting and effective. As more than 99% of animals killed in the U.S. are killed for food, the promotion of a vegan diet is central to our efforts.